Developing a leadership culture in your high growth technology business

The internet is awash with articles about the importance of developing a positive company culture. Less less commonly discussed is the importance of developing a positive leadership culture. But what is leadership culture, how does it link to your organizational culture, and how can you nurture it to support the rapid growth of your people and business?

Leadership culture - source Unsplash.com

What is leadership culture?

Let’s start with the question of what is culture, which can be summarised as “the tacit social order of an organization”. In layman’s terms, it is “the way that things get done around here”:

It shapes attitudes and behaviors in wide-ranging and durable ways. Cultural norms define what is encouraged, discouraged, accepted, or rejected within a group. When properly aligned with personal values, drives, and needs, culture can unleash tremendous amounts of energy toward a shared purpose and foster an organization’s capacity to thrive.

The Leaders Guide to Corporate Culture, Harvard Business Review

Leadership culture refers to how the specific attitudes and behaviours of individual leaders and the leadership team impact the organisation. According to the Centre for Creative Leadership, it is:

The self-reinforcing web of beliefs, practices, patterns, and behaviors. It’s the way things are done — the way people interact, make decisions, and influence others. Leaders’ own conscious and unconscious beliefs drive decisions and behaviors, and repeated behaviors become leadership practices. Eventually these practices become the patterns of leadership culture.

For better and worse, culture and leadership are inextricably linked. Founders and influential leaders often set new cultures in motion and imprint values and assumptions that persist for decades. Over time an organization’s leaders can also shape culture, through both conscious and unconscious actions (sometimes with unintended consequences). The best leaders we have observed are fully aware of the multiple cultures within which they are embedded, can sense when change is required, and can deftly influence the process.

Unfortunately, in our experience it is far more common for leaders seeking to build high-performing organizations to be confounded by culture. Indeed, many either let it go unmanaged or relegate it to the HR function, where it becomes a secondary concern for the business. They may lay out detailed, thoughtful plans for strategy and execution, but because they don’t understand culture’s power and dynamics, their plans go off the rails. As someone once said, culture eats strategy for breakfast.

The Leaders Guide to Corporate Culture, Harvard Business Review

Leadership culture is “the way that we lead around here”. Thinking about it like that hits home its importance but unfortunately it is often neglected. Let’s put that right.

How to develop leadership culture in a high growth technology business

As a founder, CEO or people leader in a growing business, you have a huge opportunity to influence its development positively. Unfortunately, too many fast growing businesses ignore it and the whole business enters a downward spiral. Here are some recommendations to avoid falling into this trap:

1. Focused executive leadership team conversations

Take time out among your leadership team to discuss what culture of leadership you want to create. Ensure that the whole leadership team is aligned. Questions to ask yourselves include:

  • What does it mean to be a leader to be in this business?
  • What are your leadership values?
  • How do you make decisions as a leadership team, and what are the bottlenecks?
  • What is good about your leadership function at the moment?
  • What might you improve or do differently?
  • How do you define your leadership culture in the context of the business’s overarching company culture?

2. Engage the whole business

Your focused conversation among the leadership team should be distinct from broader discussions about company culture more generally. Engage with the whole business, both formally (through workshops and company surveys) and informally (ask your team what they expect from you as a leader, and for feedback on how you are doing). Build as complete a picture as you can about how your current leadership culture is perceived and what can be done to make it better.

3. Organisational and leadership culture always comes from the top – own it

Just like your company culture, ensure your leadership culture is owned from the top: it should be driven by the CEO, closely supported by your People and Talent lead, who is responsible for putting all this into action and keeping the leadership team involved and updated.

4. Invest in developing your leaders

Ensuring your leadership team is well supported and everyone is growing as a leader serves to underpin a solid leadership culture across the business. You can consider individual coaching for members of your leadership team and/or working with an executive leadership team coach, which is a great way to facilitate an objective team discussion around leadership culture and ensure alignment on key issues.


I’m Richard Hughes-Jones, an Executive Coach to CEOs and senior technology leaders.

My clients are transitional founders, CEOs and executives in high-growth technology businesses, the investment industry and progressive corporates.

Having often already mastered the technical aspects of their craft, I help my clients navigate the complex adaptive challenges associated with executive-level leadership and growth.

I’m based in London and coach internationally. Find out more about my Executive Coaching services and get in touch if you’d like to explore working together.