The words coaching and mentoring are often used interchangeably, though there are in fact important differences. In his book Coaching for Performance the late Sir John Whitmore, explains what the difference between coaching and mentoring is. Whitmore is the founder of the coaching movement in the UK. The book is widely considered to be the industry gold standard for performance based coaching.
What is coaching?
Coaching involves “unlocking people’s potential to maximise their own performance”. Coaching helps someone to learn rather than being directly taught. It is not about telling someone what to do, rather the coachee “does acquire the facts, not from the coach but from within himself, stimulated by the coach”. Using intelligent questioning a coach facilitates self-awareness and self-directed learning. The coach identifies and builds upon an individual’s knowledge and intrinsic motivation to get them to their own outcomes.
Whitmore enshrined this approach in his GROW model, developed in association with McKinsey, who became Whitmore’s client in 1986. The GROW Model is an acronym standing for Goals, Reality, Options and Will. By working through these four stages, the GROW Model raises an individual’s awareness and understanding of:
- Goals – their own aspirations;
- Reality – their current situation and beliefs;
- Options – the possibilities and resources open to them; and
- Will – the actions they want to take to achieve their personal and professional goals.
The GROW model “successfully promotes confidence and self-motivation, leading to increased productivity and personal satisfaction.” It is an incredibly powerful tool for helping people work through their challenges and make more effective decisions. Raising self-awareness, it facilitates a candid assessment of the options available, set against their goals and the reality of the situation. It is a great framework around which to base a conversation be it for five minutes at the coffee machine or as part of a formal coaching session. Try it next time you are grabbing a coffee at work!
What is mentoring?
Mentoring originates from Greek mythology, when Odysseus sets out for Troy and entrusts his house and the education of his son Telemachus to his friend Mentor. He leaves Mentor with the instruction to “tell him all you know”. Those words are significant; the essence of mentoring lies in more directive learning, based upon the mentor’s knowledge and previous experience.
Whitmore quotes David Clutterbuck, from his book Everyone Needs a Mentor:
In spite of the wide variety of names it is given… all the experts and communicators appear to agree that it has its origins in the concept of apprenticeship, when an older more experienced individual passed down his knowledge of how the task was done and how to operate in the commercial world.
The Directive Vs Non-Directive Spectrum
Mentors may or may not be older, but they are always more experienced. It is because a mentor’s approach is more experienced-based that it is referred to as being Directive, as opposed to the more Non-Directive approach used in coaching.

A good mentor will be an inspiring individual who you look up to and respect for their knowledge, wisdom and sense of shared values. They will pass on advice, share opinions and help you navigate tricky situations with greater ease. They’ll likely open up connections for you among their network. Because they are more Directive, they may help you make decisions and reach conclusions quicker than your coach might. That’s not to say they are always right, and you might want to use your time with your coach to process their advice and arrive at your own conclusion.
Do I need coaching or mentoring?
- Mentoring is more Directive; it helps you get to an answer more quickly, rather than taking you through a more Non-Directive coaching process to find your own answer.
- Mentoring tends to focus on offering more immediate actionable and tactical advice. Working with a coach is typically part of a longer, developmental journey.
- Whilst a good coach, with the necessary experience, can be a good mentor, a good mentor won’t necessarily be an effective coach. Experienced coaches have years of training, and a multitude of tools and techniques at their disposal, mentors typically less so. Because mentoring and coaching are used so interchangeably, it’s not uncommon for people to say they’re coaching when really they’re mentoring.
That said, coaching and mentoring are not mutually exclusive. Back to John Whitmore, who tells the story of of Mike Sprecklen, the coach and mentor to the famous rowing pair Andy Holmes and Sir Steve Redgrave:
“I was stuck, I had taught them all I knew technically.” Sprecklen said on completion [of one of Whitmore’s coaching courses]. “But this opens up the possibility of going further, for they can feel things that I can’t even see.” He had discovered a new way forward with them, working from their experiences and perceptions rather than from his own. Good coaching, and good mentoring for that matter, can and should take a performer beyond the limitations of the coach or mentor’s own knowledge.
Working with individuals to impart knowledge and give advice is a skill and a privilege. It also comes with responsibility. So next time you are in such a position, it’s worth thinking about your approach: am I telling someone what I think they should do (mentoring), helping them pull out the facts from within (coaching), or some combination of the two? We all have our own style and there is no right or wrong. Ultimately it should be about using the most appropriate means to help the individual we are talking to.
I’m Richard Hughes-Jones, an Executive Coach to CEOs and senior technology leaders.
My clients are transitional founders, CEOs and executives in high-growth technology businesses, the investment industry and progressive corporates.
Having often already mastered the technical aspects of their craft, I help my clients navigate the complex adaptive challenges associated with executive-level leadership and growth.
I’m based in London and coach internationally. Find out more about my Executive Coaching services and get in touch if you’d like to explore working together.